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LED Windows & Signs

What functions do ART TECH LED SIGNS cover? A LED SIGN is a critical component for a business, as it: Makes potential customers remember the place where products/services can be found. Reinforces the memory and heightens the appeal of other forms of advertising. Attracts new customers stimulating visits and impulsive buying. Changes customers buying habits. THE VISUAL MESSAGES SHOWN on the ART TECH LED SIGNS are especially effective in encouraging people to change their habits. Making a business recognizable: One indicator of how effective AN ART TECH LED SIGN can be is the extent to which the SIGN makes the business recognizable. One ART TECH LED SIGN marks the sales outlet with the exact same brand label as the product. If the communication cannot be seen and doesn’t attract, it is hard for the business to be able to broadcast its message and reach its customers. An ART TECH LED SIGN captures the customers attention and leads him into the shop resulting in a positive and immediate impact on the turnover. Getting new customers: In 1995 the International Sign Association (ISA) commissioned the University of San Diego to carry out a research into illuminated signs. This research consisted in analyzing a series of variables among which the number of big screens already in existence, their location and the opening times of a famous fast food chain. The results of the research showed that the number of LED SIGNS in a business had a significant impact on the annual turnover and on the number of transactions effected. For example, an additional LED SIGN produced a 4.75% annual increase in turnover while the number of transactions effected increased by 3.93%. The results of the research demonstrated that LED SIGNS have a statistically more significant impact on the financial results of a business and are a critical factor in its success. Changing customer habits: One of the main objectives of advertising is to change buying habits. Appropriate and focused advertising can produce a tangible increase in sales. Generally a business covers its overheads and variables from its steady customers whilst taking its profits from occasional customers. The ART TECH LED SIGNS are especially suitable for encouraging customers to change their behaviour and stimulate impulse buying as well as promoting unplanned visits to the shop by the customer. It is estimated that 35-50% of the population makes purchases away from where they live. This means that a good part of these new potential customers could be attracted by a strategically positioned ART TECH LED SIGN. An ART TECH LED SIGN can broadcast its messages for more than 16 hours a day to a vast audience and at a price which is ten times less than other forms of advertising (if you consider that the long duration of the LEDs). The cost of visibility is far less and the returns from the money spent far greater.

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