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Public LED Display

A similar information solution has been adopted mainly by small-medium sized towns where the town centre is the thoroughfare for a great part of the inhabitants thus with an individual screen its possible to reach the entire population. The above defined subdivision is only provided as an indication. By using a display there are different areas for superimposing and integrating different uses. info

Also screens owned by the towns are used in a flexible manner and are not restricted to broadcasting service information. The town of Collegno – with around 60,000 inhabitants in the west of the Province of Turin – is an example of the town administration’s optimal management of a LED big screen. The big screen, owned by the town administration, is used mainly for broadcasting information to the public but part of the programming has been reserved for chargeable spots which are managed and assigned by one of the town’s clerks. On special occasions such as the Football World Cup, the town has made direct broadcasts of sports events on its big screen.

REGULATORY CONSTRAINTS
Installations indoors and inside public or private buildings requires no authorization. Problems arise when the installation is outside, on the side of the road and in inhabited centres. However, authorization problems almost always concern installations for advertising purposes.

In general one needs to refer to Article 23 of the Highway Code “Advertising on roads and vehicles”. Yet the indications contained in this article were drawn up before the implementation of LED big screens for advertising purposes and for this reason this means of communication has not been explicitly taken into consideration.

The best method to consider the dispositions and interpret the regulations in Article 23, consist of:

Considering all the constraints concerning traditional billboards to be applicable to LED big screens
Paying attention to all the constraints concerning the lighting features of the message broadcast on the LED big screen.

Above all, Article 23 of the Highway Code forbids any type of installation which could “…….generate confusion with the road signs or make them difficult to understand or reduce their visibility or effectiveness or cause vision problems to those using the road or distract attention thus provoking dangerous traffic consequences ". Paragraph 1 continues by adding that “Likewise, refracting advertising media and billboards are forbidden as well as other illuminated advertisements and light sources that could have dazzling effects ".

These general dispositions are subject to interpretation by the local administrations who are delegated to apply the regulations such as the one ratified in Paragraph 4 of the same Article in the Highway Code which states that “The placing of signs or other advertising media on the side of the road or which can be seen from it, is in any case subject to authorization by the body who owns the road in respect of these regulations. In the inhabited centre, the towns have the competence with the prior approval of the proprietary body should the road be a state, regional or provincial highway ".

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These regulations are not yet exempt from a series of problems and question marks. Above all, being a new and innovative means of communication, some town administrations have not yet come up with a specific regulation regime and risk applying regulations set down for other means which in some ways are similar – such as signs with changing messages or illuminated business signs – but with an entirely different logic and function. In parallel to this aspect, is the lack of standardization which is generating more confusion and means that every town enforces different logic and regulations. In substance the possibility of installing a plant may depend to a great extent on the willingness of a councillor or technical clerk in the town administration or on the traffic rather than on the specified regulations which guarantee entrepreneurial freedom.

On a more general level, in some contexts a substantial under valuation of the LED big screen development and communication potential may be perceived by the town administrations or the authority granting the authorisation permit. On the contrary, in other contexts, recent regulations have permitted to establish the constraints and borders concerning the installation of LED big screens with greater precision. Taking into consideration some examples an explanation could be reached.

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